Sunday, June 13, 2010

World Cup is a time for some to celebrate, some to get filthy rich

Fifa sold the marketing and television rights to this year's event for $3.2-billion, 30% more than it did for the 2006 tournament in Germany.

SHOOT: I find FIFA incredibly vulgar. Also interesting to note Jordaan's remarks about 'waiting' for Mandela to be released, 'waiting' for this tournament. I think it reflects a mentality that is rife in Africa. Many Africans talk of waiting to get their houses. Many of us are waiting to see where the country is going. Don't wait. Be the change. Pursue, do, try and try again - this attitude of 'waiting' achieves nothing but pent up frustration.
clipped from
Argentina's coach Diego Maradona celebrates his team's goal against Nigeria during the 2010 World Cup Group B soccer match at Ellis Park stadium in Johannesburg.

World Cup-crazy South Africans have helped make this the most lucrative tournament in Fifa's history.

Jordaan said: "(Fifa president Sepp) Blatter is very very happy. This has been the most successful (World Cup) in their history. Fifa decided to pay a bonus to its 208 members.

"Friday's opening game can be counted as one of the great moments in our history," Jordaan said. "We waited 27 years for Mandela to be released from jail and we waited 16 years to host this event. This was worth the wait. It was a day as big as when South Africans cast their vote in the first democratic elections. We hosted Africa's first World Cup and having Archbishop Emeritus Desmond Tutu there was a great moment."

Though Fifa's bank balance has swelled, there were some minor hiccups at the start of Africa's first World Cup. These included:

  • Power outages in Orlando, Soweto, that electricity utility Eskom hopes to prevent from recurring;
  • Hundreds of empty seats at Soccer City on Friday; and
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