[The World Cup] will eclipse everything we have seen so far including the U.S. elections and the Super Bowl --Robin Sloan, Twitter
"Our notion is that [the World Cup] will eclipse everything we have seen so far [on Twitter] including the U.S. election, the Oscars or the Super Bowl, simply because it is so international," Robin Sloan, a Twitter employee that works on media partnerships, told CNN.
And during the last few days of the tournament, he expects World Cup discussion to "absolutely take over Twitter." So far, many fans have been using the Twitter hash tag#WC2010 when they tweet about the World Cup.
In 2006, after French player Zinedine Zidane head-butted Marco Materazzi of Italy, hundreds of videos parodying the play were posted on YouTube. Some videos placed Zidane in a video game while others showed him in well-known movie scenes.