Sunday, May 23, 2010

Empty heads are very fond of long titles

SHOOT: How do you have your book or movie stand out from the crowd? Simple, if the competition is using long titles, you use short ones, and vice versa.
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Coming in the next few months are “Prince of Persia: The Sands of Time,” “Cats & Dogs: The Revenge of Kitty Galore,” and “The Twilight Saga: Eclipse.” Art houses will receive the comedy “Happy Thank You More Please.” The colon-crazy executives over at Warner Brothers have a movie coming out based on the book “Guardians of Ga’Hoole.” But some recent title surgery has made it “Legend of the Guardians: The Owls of Ga’Hoole.”

It’s enough to make “Nanny McPhee Returns,” a sequel coming in August from Universal Pictures, seem downright spare.

Title elongation has been building for years. “Star Wars” is now “Star Wars: Episode IV — A New Hope.” The summer of 2003 brought “Legally Blonde 2: Red, White & Blonde” and “Lara Croft Tomb Raider: The Cradle of Life.” Last year there was “Night at the Museum: Battle of the Smithsonian” and “Transformers: Revenge of the Fallen.”

“Inception,” the latest from the director Christopher Nolan (“The Dark Knight”), will stick out like a sore thumb on July 16
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