Sunday, May 09, 2010

Douglas Coupland Validated Generation X

COUPLAND: "The act of reading and storytelling as one of the few defences we still have against the constant bombardment of the senses in a digital world".

SHOOT: I think the world lacks a lot of practical cynicism of the Generation Xers. The opposite, which is obsessive positivity and happy faces and blind consumerism is bulldozing our world into a cesspool of problems. And of course the result is a breakdown in community, the destruction of suburbia and the middle class - something Xers were almost part of, but can sense it is being lost. No one else seems to share this sobre vision, or care if they do.
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"Generation X" rapidly entered the international vocabulary and was instantly whittled down to "Gen X", which created a genre of its own, giving a vast number of under-achieving and aimless people a sense of identity.

No longer were they grey losers hovering on the fringes - they had a name, a label, and they suddenly became a target market. They were no longer an amorphous mob, but a social movement. Their very existence was a statement expressed in their music, fashions and style trends.

Who would not stop reading and pause to consider the impact of a phrase like "Dead at 30. Buried at 70"? It was so cool and punchy that a vast army of readers, who saw those words, nodded their heads in agreement as if this was the unassailable, inescapable truth which they turned into a fashion accessory.

"Successophobia: The fear that if one becomes successful, then one's personal needs will be forgotten and one would no longer have one's childish needs catered to."
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