Sunday, May 09, 2010

Douglas Coupland Validated Generation X

COUPLAND: "The act of reading and storytelling as one of the few defences we still have against the constant bombardment of the senses in a digital world".

SHOOT: I think the world lacks a lot of practical cynicism of the Generation Xers. The opposite, which is obsessive positivity and happy faces and blind consumerism is bulldozing our world into a cesspool of problems. And of course the result is a breakdown in community, the destruction of suburbia and the middle class - something Xers were almost part of, but can sense it is being lost. No one else seems to share this sobre vision, or care if they do.
clipped from www.timeslive.co.za


"Generation X" rapidly entered the international vocabulary and was instantly whittled down to "Gen X", which created a genre of its own, giving a vast number of under-achieving and aimless people a sense of identity.


No longer were they grey losers hovering on the fringes - they had a name, a label, and they suddenly became a target market. They were no longer an amorphous mob, but a social movement. Their very existence was a statement expressed in their music, fashions and style trends.


Who would not stop reading and pause to consider the impact of a phrase like "Dead at 30. Buried at 70"? It was so cool and punchy that a vast army of readers, who saw those words, nodded their heads in agreement as if this was the unassailable, inescapable truth which they turned into a fashion accessory.

"Successophobia: The fear that if one becomes successful, then one's personal needs will be forgotten and one would no longer have one's childish needs catered to."
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