Tuesday, May 11, 2010
"We consistently rank in the top 10 of countries using Facebook and Twitter."
SHOOT: Intwisting article this and mostly true. I do think the impression a subset of South Africans have of South Africa is way off the mark. If you're a middle class South Africa fella with a mobile phone, internet subscription a car and a job, maybe you think you're the average South African? No, I'm not sure the average South African has a job, though he or she probably has a phone. Also not sure she or he has a car. South Africa's internet penetration levels are pretty shabby. Our total user number is around 5 million, that's one out of 10 locals using the internet. How does that make us a top 10 social media global superpower? Online, South Africa are about as influential and effective as Buffoona Buffoona.