SHOOT: Always find Erwin Olaf's work interesting, but I think he takes himself a little bit too seriously. I suppose everyone in the fashion industry does. Fashion is fickle.
Dazed Digital: Is the Hotel series an expression of loneliness?
Dazed Digital: What does the term beauty mean to you?
Most of the time, I get ideas when I am lying on the couch, and am just relaxed enough to catch and remember the thought. You never know if the final image is perfect, but I am really happy with an idea when it fulfills the quest that I had in mind.