SHOOT: I wonder when the convergence between TV and internet will be complete. See the thing is a monitor and a flatscreen TV are essentially the same thing.
When it comes to mobilising a mass audience, nothing can touch television. On February 7th this year 106m Americans watched the New Orleans Saints defeat the more favoured Indianapolis Colts in the Super Bowl. The nation spent more time glued to that one match than it spent on YouTube, the most popular video-streaming website, during the entire month, according to ComScore.