Monday, May 03, 2010

90% of waking hours spent staring at glowing rectangles

Television is not about to suffer the fate of music or newspapers, yet the next few years will be dangerous nonetheless. A handful of upstart websites, with audiences smaller than many channels at the bottom of the programme guides, have already rattled the giant TV industry.

SHOOT: I wonder when the convergence between TV and internet will be complete. See the thing is a monitor and a flatscreen TV are essentially the same thing.
clipped from

ONE evening last year Steve Purdham noticed something odd. The flow of data into and out of We7, a British music-streaming website he runs, had abruptly slowed. An hour later it returned to normal. Such a sharp fluctuation usually means a server is malfunctioning—a potentially ruinous problem. But when engineers checked the computer system they found nothing wrong. So what could have happened between 8pm and 9pm on a Saturday night to cause such a sudden drop in use? Suddenly it dawned on Mr Purdham: “Britain’s Got Talent” was on television.

When it comes to mobilising a mass audience, nothing can touch television. On February 7th this year 106m Americans watched the New Orleans Saints defeat the more favoured Indianapolis Colts in the Super Bowl. The nation spent more time glued to that one match than it spent on YouTube, the most popular video-streaming website, during the entire month, according to ComScore.
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