It isn’t rocket science, it is human. Your community is made up humans and not Google Robots.
SHOOT: Some excellent advice here on how to build a blog that works and community that cares about it. On that topic I have to say that SHOOT thus far has not really been more than a scrapbook of clips I personally think are worth knowing/sharing. There isn't really a definable brand or theme. It's a little undefinable, a little unlabelable, a little alternative. And for the time being, will remain so
Consistently is also huge. How often are you posting?