I mean “action” that will lift them to a whole new level in life and in business.
This is a question that has haunted me for a while. I meet so many smart people during my travels and speaking engagements. when I hear what these people are involved with and think about what they “could be” actually involved with, it is not difficult to see the “gap.” They could be doing much more but it seemed like they have resigned to be just “good.”
When I get close to some of them, I openly discuss this and honestly, it is not news to them. They know that they are not living up to their full potential. They are aware of that. Some of them say that “soon” they will make a change.
I kept thinking about this “gap” and wondering about the reasons for just doing “good work” when they could be doing “great work.” Why limit the contributions to making a difference to a dozen people when they could make a difference to a thousand people?