1) People wouldn't be able to afford the expense of the SWC
2) The long haul and ordinary expenses have been exacerbated by a financial crisis
3) If people were feeling a bit iffy about coming [meaning they had tickets but were unsure] just throw in some shitty PR [Malema-style] and you'll turn away people in droves. That's exactly what's happened. Bite the hand that feeds you and you end up going hungry.
4) South Africa also makes a particularly vulnerable target for terror attacks because it has very porous borders, corrupt police and other leaders etc.
Jordaan and other officials say costs to attend the long-haul World Cup have been a major factor in depressing foreign demand. The government has launched inquiries into both accommodation costs and alleged domestic airline price fixing.