Will Matthew Buckland become the Pete Cashmore of the emerging market? The two might look nothing alike, but Buckland today (April 1, 2010) launched an emerging market alternative to Cashmore's Mashable, one of the biggest blogs in the world.
Mashable bills itself as 'The Social Media Guide' and Buckland intends taking it a step further with Memeburn.com, which he himself bills as the 'Mashable/Techcrunch for emerging market tech.' Memeburn is a multi-author blog acting as part start-up and innovation news resource and part social media guide. The new site is unashamedly aimed at what Buckland refers to as the tech elite, entrepreneurs in the tech sector and companies interested in digital trends and innovation.