Networking is the bread and butter of a freelance career. Because competition is so fierce, landing consistent gigs isn’t just about talent. It relies heavily on who you know, and how connected you are.
Social media can expand your freelance network exponentially and yield opportunities that you’d never find elsewhere. But just like pounding the physical pavement, it takes investment, hard work, and time.
Connect Your Networks to Your Work
Perhaps the most obvious advantage of social media for freelancers is connection building. As a freelancer, you are your brand, and like any social marketing campaign, it’s not about racking up followers or flooding the space with links. It’s all about the conversation.
Once those social connections are made, the distance between conversation and a paying gig is much shorter. Many cite Twitter as an ideal medium for this type of networking.