Wednesday, March 10, 2010

You can write great copy, rich in keywords and formatted to rank highly in search engines, but if you overlook meta-data, you are trying to run a marathon with your feet tied together

Search engine optimization is a complex and constantly changing art and science. Top-notch search optimization takes time, expertise and money, but don’t let complexity and cost keep you from getting the basics right. With just a little effort, good copy writing, and hardly any technical expertise, you can up the qualified traffic to your site with these three easy fixes.

SHOOT: Some useful info here.
Search engines give considerable weight to your meta-data in finding your site and delivering it as a result of someone’s search query. Here is what the source code for the Central Park Conservancy looks like:
Central Park Conservancy Source Code HTML
And here is how the site appears in Google search engine results:
Central Park Conservancy Search Engine Results

You will be amazed, once you start looking, how few Web sites get these three basic steps right. The AVR Enterprises Web site has almost no meta-data at all. Here’s their source code:

AVR Enterprises Source Code
And here is what AVR Enterprises looks like as a result of a search query on Google. You have no idea who they are, what they do or why you would click on their site.
AVR Enterprises Search Engine Results Page SERP
Write Meta-data Copy Customized for Every Page

Every page of your Web site needs meta-data. Lazy Web designers simply copy the same title, description and keywords from the home page and use them for every page of the site. You waste a huge opportunity to build visitor traffic if you don’t take the time to use create a title, description and keywords for every page.

blog it

No comments: