Tiger Woods' popularity is plummeting by record amounts, according to the latest results of the USA TODAY/Gallup Poll.
Woods admitted to "infidelity" Friday. His "favorable" rating dropped to 33% in the latest poll conducted this week vs. 85% from his last poll in June 2005. His "unfavorable" rating, meanwhile, surged to 57% from only 8% four years ago.
Woods posted the highest popularity rating in poll history — 88% — when Gallup first measured him in 2000. The 52-point swing is the largest drop between consecutive measurements since Gallup began tracking it in 1992, says Jeffrey Jones, managing editor of the Gallup Poll. The 55-point falloff from his high to low point matches that of President George W. Bush from 2001-2008.
•Those with the highest education levels, as well as those age 65 and older, are the most likely to be "disappointed" (more than 70%).
•Of those polled, 19% say they'll have a "less favorable" opinion of companies that use Woods as an endorser.