Dec. 14 (Bloomberg) -- The 9-foot-tall blue Na’vi of the distant moon Pandora convey an enchanting ecological message in James Cameron’s new film, “Avatar.” Maybe blue is the new green.
The question is whether the director whose fabled “Titanic” bill of $200 million paid off with $1.8 billion in sales at the global box office can do it again in this science- fiction extravaganza. The answer is probably.
With all that’s new here, the story is an old one, of industry versus nature, corporate meanies versus tree huggers, with romance, science, monsters and massive weaponry thrown in to reach for all the demographics.
It’s a worthy message, after all. A similar one ripples through all the broken treaties and stolen lands on the America frontier. It’s sometimes heard these days in the Amazon. Cameron takes it to the final frontier and enriches it with the depth of the Na’vi’s nature-love and the sheer beauty of his imagined world.