Tuesday, December 15, 2009

Bloomberg's review of AVATAR

SHOOT: Not a bad review, but too filled with spoilers and retelling the plot for my liking.
clipped from www.bloomberg.com

Dec. 14 (Bloomberg) -- The 9-foot-tall blue Na’vi of the
distant moon Pandora convey an enchanting ecological message in
James Cameron’s new film, “Avatar.” Maybe blue is the new

The question is whether the director whose fabled
“Titanic” bill of $200 million paid off with $1.8 billion in
sales at the global box office can do it again in this science-
fiction extravaganza. The answer is probably.

With all that’s new here, the story is an old one, of
industry versus nature, corporate meanies versus tree huggers,
with romance, science, monsters and massive weaponry thrown in
to reach for all the demographics.

It’s a worthy message, after all. A similar one ripples
through all the broken treaties and stolen lands on the America
frontier. It’s sometimes heard these days in the Amazon. Cameron
takes it to the final frontier and enriches it with the depth of
the Na’vi’s nature-love and the sheer beauty of his imagined

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