“If more attractive parents have more daughters and if physical attractiveness is heritable, it logically follows that women over many generations gradually become more physically attractive on average than men.”
In men, by contrast, good looks appear to count for little, with handsome men being no more successful than others in terms of numbers of children. This means there has been little pressure for men’s appearance to evolve.
The heritability of attractiveness is widely accepted. When Elizabeth Jagger became a model, her mother, the former model Jerry Hall, said: “It’s in her genes.”
SHOOT: Intwisting article. The pressure has increased a lot on both fronts, hence women are resorting to plastic surgery and enhancements to compete between themselves, and men are bullshitting in terms of their wealth, going into debt and using spin and contrivances [hype etc] to squeeze more out of markets than really is there.
Markus Jokela, a researcher at the University of Helsinki, found beautiful women had up to 16% more children than their plainer counterparts. He used data gathered in America, in which 1,244 women and 997 men were followed through four decades of life.