"If it's not affordable, it's not going to work," Ghosn told reporters.
"We are not going to come with a very high price. We are going to come with a reasonable price," he said. "We are here to mass market them."
SHOOT: 2012? Why not sooner?
Ghosn brushed off criticism that Nissan is falling behind its bigger rivals -- Toyota and Honda Motor Co. -- in the increasingly competitive market for gas-electric hybrid vehicles.
Nissan forecast its global market share will stand at 5.7 percent in the current financial year, up just 0.2 of a point year-on-year.