"The tragedy is that in the '90s this could have been done at much lower cost in every respect," Geller says. "We would be 10 years down the road in terms of achieving economies of scale and understanding consumer demand. At that point, you had profitable car companies attempting to do it, and at this point you have unprofitable car companies doing it essentially on the public dime."
SHOOT: Pity they didn't use their money and ordinary business sense (and forward thinking). But then consumers ought to have demanded a different kind of vehicle too.
Tesla Roadster goes for a cool $110,000. If that's a bit steep for you, you're welcome to put down a $5,000 deposit for the forthcoming Tesla Model S, which will go for around $57,000. Some 1,000 would-be Model S drivers already have done so. (German automaker Daimler announced that it bought an almost 10 percent stake in Tesla on Tuesday.)