"The second lesson that I want to offer -- and one I resisted for a long time -- is that I really think that the pandemic story is local, local, local. The fact is, what people feel about a pandemic, whether they're willing to prepare, how well they're preparing, what we really want to tell people is what is happening in the local school district, in your neighborhood cop precinct, and in the shopping mall. That's where the real drama, the real narrative, for those of you who want to do narrative, of pandemic planning and pandemic coverage is going to be.
SHOOT: I'm not getting a sense that the media see the reality of what's happening. We're still in celebrity-zone which is on another planet somewhere, I'm not quite sure where, but it's not here.
Communicating in a Disaster or Pandemic
Trust is the most important thing.
Be as transparent as possible.
Announce early, even when there's incomplete information.
Listen to the public and then plan for the extreme demands of outbreak communication.
Pandemics are Global Events but Produce Local Stories