Monday, March 23, 2009

Twitter is an excellent tool for CRM - and eureka, have signed on

If you've ever worked in a call centre, the premise is simply - query/complaint or requirement requires a response. For people who work online or are online anyway, twitter is a slam dunk. It's cheap, easy and effective - all good things in a Depression scenario when you need cheap to feature prominently.
clipped from
has unveiled new integration with micro-blogging site
Twitter that
will allow customers to track 'tweets' about their business.


The partnership aims to give customer service agents real-time access to
information on service level performance, and enable them to answer client
queries made through what is now the fastest growing social networking site.

The integration will be available with the
Service Cloud
package, which already lets businesses connect customer
service applications with cloud computing sites like Facebook, LinkedIn and

The new integration coincides with the
of Twitter as a business tool
, and its role in identifying public perception
of a particular product, company or service.

Figures released last week from market research firm Nielsen showed that 42
per cent of Twitter users in February were aged between 35 and 49, and 62 per
cent used the site at work.

 blog it

No comments: