The companies that demonstrated the most growth and that rang up the most sales were those that advertised heavily...
NVDL: Well, it stands to reason that if you have the cash to advertise, you have the cash to remain afloat. Not many companies can even manage the latter these days, individuals too.
Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival.
To my surprise, this archaeologist covered the impact on advertising and the accompanying rise and fall of businesses during the Great Depression. As he noted, smart companies prospered during and coming out of the Depression.