Monday, December 29, 2008
The Case For Print: Newspaper Shuns Web, and Thrives
NVDL: South Africa is a tough one. Traditionally print has done far, far better than online. That may be set to change in 2009 with the connection of the SEACOM cable. It may seem like a foregone conclusion, except for the caveat of the RECESSION. In economically tough times, it is far easier to print and sell (and buy and read) a newspaper, than have to pay for all the appliances involved in the online version (on both sides - developing the IT, and subscribing to a ISP). In the end, low cost will be king.