Wednesday, March 19, 2008
Beautiful Internet Advertising
Buick has come up with a delightful little ad. It works with the idea that something fun and colorful (internet art?) is less intrusive and does what internet advertising ought to do - it throws paint at your eye and gets you to look where it came from. It might still be on the Yahoo site now, and if you want to watch it again, click 'replay ad' underneath. You know your advertising is hooking eyeballs when you're replaying it a couple of times. The Nike Armstrong ad on New York Times did the same. As a brand builder (online) this is unbeatable.